Not because you don't want to. Because you don't have the hours, the last hire didn't stick, and the agency you paid wouldn't even show you the calls.
Why people call us
These aren't personas. Each one is a real sentence a founder or revenue lead said on a call with us in the last twelve months.
Your best month and your worst month are decided by who happened to think of you. You can't forecast it, you can't hire against it, and when the market tightens it's the first thing to go quiet.
What changes: a repeatable second source of pipeline that doesn't need anyone to remember you.
LinkedIn automation, ads, a list vendor, a rebuilt website. One founder came to us with a thousand new connections, three calls in six months, and not one of the three was his buyer.
What changes: you hear every call, so "it isn't working" arrives in week one, not month six.
One quit inside a week when she saw the dial count. The one who stayed had 43 conversations across two days and booked a single meeting. It was never the list. People are lost in the first fifteen seconds.
What changes: the person on the phone is someone who is actually good at this, from day one.
Ten thousand a month, eight meetings, bullet-point notes, and "the script is our IP." Then a prospect tells you on the demo that they only took it to get the caller to stop ringing.
What changes: every recording and transcript in your portal the same day. No exceptions.
You pitch it better than anyone you could hire, and you also run the company. Calling is the block that gets moved every single week. It has been moved every single week for a year.
What changes: two hours a day happen whether or not your week goes sideways.
Two hundred names in Excel and a note to check back in three months. Some of them went quiet and nobody noticed. Deals don't die on the first call, they die in the gap after it.
What changes: every "not now" gets a date and a reason, and comes back around on it.
If two or more of those are you, the rest of this page is about you. If none of them are, we'd rather you closed the tab than booked a call.
Said to us, on the record
"In the last year we've spent an obnoxious amount of money on outreach. I had three calls in six months, and they were kooks."
Managing partner, executive coaching firm
"They wouldn't share the recordings. We got bullet points. Some prospects admitted they only took the call so we'd stop pestering them."
Revenue lead, manufacturing software
"There's something unteachable about cold calls. Ours are losing people in the first fifteen seconds."
Account executive, education technology
"Excel and Outlook. I follow up every three months if I haven't heard back. I know it can be scaled. I just don't know how."
Principal, security consulting
Anonymised to role and industry. Every line is from a recorded call, quoted as spoken.
What you're actually comparing this to
An in-house SDR isn't a salary line. It's a salary, plus employer burden, recruiting, tools, ramp, and your time managing them.
$108k
Year one, all in, for one in-house SDR -- not the $60k on the job post.
35%
Chance they leave inside twelve months, and you start the whole thing again.
Month 4
Roughly when you learn whether your market even responds. We tell you at day 30.
We cost a fraction of that, start this week, and you can stop after a month. The number itself depends on what you're trying to hit and by when, so we work it backwards from your target and quote it on the call.
Two hours a day for one month. Then we tell you, straight, whether it's worth another one.
So you never have to ask what you paid for
Nobody can honestly guarantee what a market will say back. We can guarantee the hours, who's making the calls, and that you hear every single one.
The reason the last one didn't work is that they sold you dials and hoped something stuck. We're not trying to prove cold calling works in general -- we're finding out exactly what your market responds to, then turning that into pipeline you can count on.
The voice on the phone is your brand. Every call is made with intent. Even the people who don't book walk away thinking well of you.
We don't sell you a number we can't control. You buy hours of a real person on the phone -- and at the end of the month you get the truth about your market, even when the truth is "don't spend another dollar here."
Script's wrong? We change it that week. Not at renewal.
What you don't have to solve yourself
Under the hood
The tools I run your outbound on -- nothing for you to buy, learn, or manage.
Close
PhantomBuster
Instantly
Trellus
Claude
Recent client
One week. Twelve real conversations, every one recorded and shared. One warm intro became a $70K opportunity within thirty days.
How it works
Your product, your buyer, your message. We leave with a campaign brief we both signed off on -- one buyer, one problem, one script.
Every name validated -- phone scored, LinkedIn matched, email verified -- before a single dial. The list is yours to keep, either way.
A real person, calling in your name. Every call recorded, transcribed, and in your portal the same day -- listen to any of them, any time.
The pitch tunes off real conversations, and your account map fills in -- who's in, who's on the fence, who to re-engage and when. That map is yours.
Your data
We dial inside your CRM, so every contact, recording, and note lives in your account, not ours. No exports to a black box, no quietly feeding your pipeline into some random AI tool.
What you get
We call your market, we send your decision makers something they did not expect, or we build the whole system and hand it to your team. Every one of them is priced on the call, off what you are trying to hit -- not a package you have to fit inside.
We run it -- month to month
Priced on your outcome quoted on the call
Best for founders who want to find out what their market actually says -- without hiring anyone to find out
We call your ICP and nurture them. A real person on the phone with your buyers in the US and Canada, every weekday. We size the crew to your number and your date. Month to month, no lock-in.
We run it -- per decision maker
Priced per person reached quoted on the call
Best for accounts too important to be one of a thousand dials -- where you know exactly whose desk you want to land on
We find at least 100 decision makers, send them something, then call them. Cakes. Purses. A crumpled-up note. The gift is what gets the follow-up answered.
One time -- you run it
One-time build quoted on the call
Best for teams with someone tech-savvy and someone willing to pick up the phone
We build our system to run for your team. The exact thing we run, documented and handed over. It costs less than running a month with us, and you keep it forever.
You need a real market for this to work: cold calling starts at 1,000 prospects and gets better the bigger the pool -- 10,000+ ICP companies or job titles is where it really works. Gift sending needs 100 named decision makers, which is exactly why it exists: a short list is a different motion, not a smaller one.
Straight talk before you click: this is a real budget line, not a tool subscription. If finding out whether your market is worth working isn't something you can fund right now, we're not the right people and we'd rather say so now.
See if we're a fit →Who it's for
Not a fit
FAQ
Yes. Every dial. We dial inside Close, so every recording, transcript, and CRM record lands in your portal the same day -- no spreadsheet glued on. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →
A two-way exchange of more than 60 seconds that gives us real intelligence -- buyer pain, current solution, timing, budget signals. Voicemail doesn't count. "Take me off the list" doesn't count. We track it honestly because it's how we read your market together at the end of the month. We just don't price on it, because we don't control it.
We price the work, not the outcome, and we quote it on the call. The unit is an hour of a real person on the phone. A standard month is two hours a day, every weekday -- about 40 hours with buyers in the US and Canada. Alongside it, 20 highly targeted emails a day and 15 LinkedIn connection requests a day from your own account. List-building and validation included, no add-on charges.
What the number comes to depends on what you're trying to hit and when. A founder who wants steady pipeline needs one caller. A company that needs a revenue number by a fixed date may need five. We work it backwards from your target and quote the crew it actually takes, rather than selling you a package and hoping it fits.
Month to month. No three-month commitment, no auto-renewal you have to fight your way out of. At the end of the month you decide again, and so do we.
Because hours are the part we control. Whether your market picks up, whether they're in-cycle, whether the pain is real this quarter -- that belongs to the market, the list, and the phone data, not to us. Charging you for something we don't control means one of two things: we pad the number, or we pressure people into meetings that were never real. Both make your brand worse.
So we sell you the work: who's making the calls, how many hours, and full access to every single one. That's an honest trade.
You get a straight answer. We sit down with a month of real conversations -- what buyers said, what they pushed back on, who's in-cycle and who's two quarters out -- and I tell you whether this is worth another month. Including when the answer is no.
That's the actual product. Most agencies will never tell you to stop, because the retainer is the point. One honest month costs you a month. Twelve months of someone who won't tell you the truth costs a great deal more than that.
Most agencies sell you a meeting count they can't control, then hit it with garbage intros. We sell you hours we can control, show you every call the same day, and hand you a verdict at the end of the month. A real person on the phone, not an offshore SDR reading a script. Script pivots in real time when the data says so, not at contract renewal. And if you decide you'd rather run it yourself, we'll sell you the whole system instead of pretending it's proprietary.
An in-house SDR isn't $60k -- once you count employer burden, recruiting, tools, ramp loss, and management time, year one lands around $108k, with a 35% chance they quit inside 12 months. And you don't find out whether your market responds until month four. A month with us costs a fraction of that, starts this week, and tells you the answer in thirty days. See if we're a fit →
No, and anyone who does is either padding the definition or about to spam your market to hit it. What we guarantee is the work: two hours a day on the phone, about 40 hours across the month, made by someone who's genuinely good at this, with every call recorded and in your portal the same day. Meetings happen when the conversation earns one. We don't push for a meeting that doesn't need to be pushed for -- that's how you get a calendar full of no-shows and a market that stops taking your calls.
The system, not the service. We document the whole thing and hand it to you: the stack and how it's wired, the list-building and data-validation process end to end, the scripts and openers, the objection handling, the CRM build with dispositions and statuses that actually mean something. It's the same setup we run for the clients who pay us to do it for them.
What it doesn't include is us. You hire the caller, you manage them, you run the days. No hand-holding, no check-ins, no support retainer. If you've got a tech-savvy person and someone willing to pick up the phone, that's all you need. It costs less than a month of us running it, and you keep it forever.
Take it -- that's literally a product now. Everything we build during a month is yours anyway: the list, the recordings, the scripts, the account map. If you want the full build documented so your own team can run it, that's The Setup. We'd rather lose you to your own systems than lock you in. Same goes for the stack -- Close, Prospeo, Trestle, Claude. Nothing proprietary, nothing you can't buy yourself.
Yes, and they're included in the month, not an add-on. Cold calling is the core motion -- that's where we're best -- and alongside it we run 20 highly targeted emails a day (no spray and pray, every send researched, sent from infrastructure we build so your company domain never sends a cold email) and 15 LinkedIn connection requests a day from your own account, so buyers hear from a real person rather than a brand page. Warm conversations also get text nurture where we're able to. What we don't do is blast your domain and call it outbound.
Free, no catch
It's a Claude skill. Tell it what you sell and who you call, and it writes you a ready-to-dial script: the opener, the one qualifying question, the pitch, the objections you'll actually hear, and a two-slot ask. The same framework that books our meetings.
Yours instantly, no email needed. Drop it in ~/.claude/skills/cold-call-script/SKILL.md and run /cold-call-script in Claude Code.
Bring your offer. We'll tell you straight, either way. Fit, and you get my calendar at the end.
Not ready to book? Tell us what you need.
Prefer email? corey@codaoutbound.com