Better conversations book better meetings.
Most cold-calling agencies count dials and force meetings to hit a quota. We focus on the conversation — because the meetings that come from great calls are sharper, faster to close, and worth more than three "okay" meetings dragged onto a calendar. A senior practitioner picks up the phone. Every conversation in your portal the same day. Even the prospects who don't book walk away thinking well of your brand.
What we believe
Every cold call is a brand interaction.
Whether you intended it or not, the voice on the phone IS your brand to the prospect. The cheap shops haven't figured this out yet — they're still measuring dials per hour.
Quality of conversation > volume of dials.
Most agencies count dials and pressure for meetings to hit a quota. We focus on what the prospect actually heard on the call — because a great conversation books the right meeting (the kind that closes), and a forced meeting is worse than no meeting.
We're slow on purpose — and fast at the same time.
A cheap agency burns through your TAM in month 1 to hit a dial quota. We treat each prospect as a touchpoint that compounds. First meeting still lands in week 1 — but six months later, the prospects who said "not now" still take your call. That's the part the cheap math misses.
If the script's wrong, we change it that week.
Other agencies will dial through a bad list for 90 days because they get paid for dials. We get paid for conversations that actually landed — so if the first 25 conversations show the message is off, we pivot. Live, on the next dial block.
Where you're at
We help define or scale your offer.
You've proven the offer. The question is what comes next — more of it, or a smarter version of it. Coda's conversations work for both. Pick the mode that matches where you are.
Mode 1 · Scale
You have a proven offer. The bottleneck is pipeline.
Your offer closes when it gets in front of the right people — you just don't have enough of those conversations happening per week. We have organic conversations with your ICP every week, build relationships with the buyers who aren't ready today, and book the meetings that are.
What you leave with: more meetings, plus a warmer TAM than you started with.
Mode 2 · Define
You have a working offer. You don't know what's next.
Your current offer works but you're not sure where the next product, the next vertical, or the next price point should be. We have hundreds of organic conversations with the market and bring back the patterns, objections, asks, and gaps. Real signal — not a roadmap built on assumptions.
What you leave with: conversation data you can build the next thing on top of.
What you actually get
A portal — not a Friday email.
Every conversation we have for you shows up here within hours: recording, transcript, outcome, who said what. Plus a weekly Market Intelligence section that pulls the patterns from the conversations and tells you what to change in the script for next week.
- Conversations tab Every recorded conversation, classified Hot/Warm/Nurture/Disqualified. Click to listen.
- Insights + Market Intelligence What we said · what they said back. Specific dialogue from your calls + a strategic recommendation.
- Action items, by channel Every follow-up split into Email / LinkedIn / Call — each row opens a one-click action.
- Contacts + dial discipline Every dialed prospect tracked. Red/yellow/green badge so we don't over-call anyone.
Other agencies email you a deck once a month. We give you the working pipeline.
How we work
Senior practitioner. Organic conversations. Every word shared.
A senior practitioner on the phone
Corey on the calls — six years selling into manufacturing, construction, field service, and B2B SaaS. The voice your prospect hears IS your brand. Not the place to risk a script-reader.
Organic conversations, not scripted dials
We build a flexible script with you, then read the room on every call. The goal is a 90-second exchange your prospect would describe as "actually a real person" — not "another agency pitch."
Every conversation in your portal — same day
Recording, transcript, outcome, who said what. You audit the brand voice on demand. If something's off in a recording, the next dial block fixes it.
The math
Run your own numbers.
Drag the slider. Funnel and cost update in real time — same math we run on our end.
The math calculator is on the discovery call.
It's a live tool we walk through together — your list size, your industry's connect rate, your target meetings — and out the other end is exactly how many dials it takes to hit your number. Get the access code from Corey on the call, or paste it here if you already have it.
That code doesn't match. Check with Corey on Slack or in the discovery call.
Don't have a code? Book a 20-min call →Connect rate fixed at 20% (ConnectRate.ai baseline) · Conversation → meeting fixed at 10% (our conservative average) · Pricing: $100 per conversation full-service, or $75 if you bring the list
We disqualify aggressively. We'd rather book the one meeting that turns into $12k cash than five that waste your AE's afternoon.
First-year math
An SDR isn't $60k. It's $108k all-in.
Once you count ramp, recruiting, tools, and management overhead, year-one cost lands closer to $108k. Most founders stop counting at the salary line — until month 7 when the rep is still ramping and the pipeline isn't there yet.
If you hire
One SDR, in-house
- Base salary $58,000 Median SDR base — Bridge Group 2024 survey
- Employer burden $14,500 ~25% on top: payroll tax, benefits, 401k match
- Recruiting & hiring $8,000 Job boards, agency fees, interview time
- Tools & data $5,500 Dialer, enrichment, CRM seat, data tools
- Ramp loss $12,000 3 months at ~50% productivity (industry avg)
- Manager overhead $10,000 4 hrs/week of leadership time
Excludes commission and OTE. 35% chance they quit within 12 months — Bridge Group SDR turnover data. If they do, you reset the meter.
If you call us
Coda, per conversation
- Conversations $75–$100 $75/conv if you bring the list, $100/conv full service. 50-conv minimum engagement.
- Tools & data Included Close, FullEnrich, ConnectRate.ai, Claude — all on us
- Ramp loss $0 First conversations land within a week
- Manager overhead $0 We run the engagement, you review the portal
- Turnover risk $0 Senior caller. No rep churn to absorb.
Assumes ~50 conversations per month after engagement starts. Lower end = bring your own list, upper end = full service. Scale up monthly. We do not bill for time — only for conversations that actually happened.
vs. ~6 months to ramp an SDR
vs. 35% industry SDR churn
The stack
The tools we run, and why.
No proprietary methodology. Same tools you could buy yourself — the work is in how we use them.
We dial every call inside Close. The recording, transcript, and CRM record all land in the same place — and they flow into your client portal the same day. One source of truth, no Google-Sheet-glued-on dashboards.
Better phone-match rates than Apollo in our testing. We pay per contact so we're not incentivized to spray a list.
Identifies the 10% of contacts most likely to actually pick up the phone. Turns a 10% connect rate into 20–40%.
List-building, qualification scoring, conversation-data synthesis. Connects natively to Close so we can check pipeline and surface patterns without leaving the chat.
If our process works for you, take it. We'd rather lose you to your own systems than lock you in.
Pricing
Premium pricing. Because brand interactions cost more than dials.
No $1,250 trial tier. No hourly dial-for-hire. The agencies running those models are optimised for billable hours and dial counts — both of which work against a brand-first cold-calling motion. Pick the tier that matches who builds the list. Minimum engagement starts at 50 conversations because brand sentiment doesn't compound in a 25-call sample.
Bring your own list
You provide an enriched ICP list with phone numbers and a target persona. We dial, qualify, pivot, and book. Lower per-conversation rate because you've already done the data work.
- 50 conversations minimum · $3,750 entry
- You provide the contact list (name, role, company, phone)
- Every conversation recorded + transcribed + classified
- Live portal: conversations, market intelligence, action items, contacts
- Script pivots in real-time based on call data — not at contract renewal
- Booked meetings land with a written brief
Full service
We build the list, write the script, run the calls, deliver the insights. End-to-end top-of-funnel. The right move when you don't have validated outbound data and want one accountable owner.
- 50 conversations minimum · $5,000 entry
- We build the ICP list (Claude + FullEnrich + ConnectRate.ai)
- List, dial, qualify, book — all on us
- Live portal: conversations, market intelligence, action items, contacts
- Pilot report at conversation 25 — what's working, what to change, who to keep dialing
- Booked meetings land with a written brief
Custom volumes (75, 100, 150+ conversations) come with a slightly tighter per-conversation rate — we'll quote on the call once we see your TAM. We do not do month-to-month retainers billed for time; you pay for conversations that happened.
Process
Kickoff to first meeting.
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1
90-minute deep dive
Your product, your ICP, the deals that have closed. Messaging gets nailed down.
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2
List + angle
Built in Claude, enriched in FullEnrich, filtered by ConnectRate.ai. You sign off before any dial.
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3
Dial
We get on the phones. Every call recorded. After day 1 you get a recap — pivot point if needed.
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4
Weekly recap, weekly iteration
Friday recap: who we spoke to, what we heard, what's working. List and pitch tune off real conversations.
Recent pilot
What "premium" actually returns.
We ran a one-week pilot for a leadership-implementation firm. Five hours of dial blocks across the week. Twelve real conversations recorded and shared the same day. One warm intro to a buyer who turned into a $70K opportunity in their pipeline within thirty days.
The pilot cost the client $1,250. The cheap agencies they'd tried before never sent them a single recording over three months. The difference wasn't the dialer — it was the practitioner picking up the phone, and the data that came back from each conversation.
Who it's for
You're a fit if:
- You're a founder or CEO at a 5–20 person B2B company (SaaS, services, or product).
- You sell to mid-market or enterprise — ACV around $5k+.
- You have a single proven offer that closes — you need to scale it, or you need real conversation data to build what's next on top of it.
- You want pipeline (or market signal) now — not three quarters of SDR hiring later.
Not a fit
Skip us if:
- You're pure product-led, no sales motion.
- You sell dev tools, B2C, or anything with ACV under $2k.
- You already run 5+ SDRs/AEs and they're hitting quota.
FAQ
The questions we get a lot.
Do you actually share the call recordings?
Yes. Every dial. We dial inside Close, so every recording, transcript, and CRM record lands in your portal the same day — no spreadsheet glued on. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →
What counts as a "conversation"?
A two-way exchange of more than 60 seconds that gives us real intelligence — buyer pain, current solution, timing, budget signals. Voicemail doesn't count. "Take me off the list" doesn't count. We track this honestly because billing depends on it.
Why no discount pilot? Other agencies offer trials.
That's the point. The $1,250 trial pilots you see at other shops exist because their conversion rates are bad enough that they need a low-friction entry. Ours aren't, and we don't want to attract buyers who need to be sold at a discount to commit.
The 50-conversation minimum is itself the trial — it's two months of work, fully scoped, with a complete pilot report at conversation 25 telling you what to keep, what to change, and whether to continue. If after 50 conversations the data says cold calling isn't the right channel for your market, we tell you. Walk away with the data.
How is this different from a typical SDR agency?
Most agencies sell volume — dials per day, emails per week — and treat their script as IP. We sell conversation quality, share every call, and bill by the conversation. Smaller list. Senior caller. Live portal with every recording. Script pivots in real-time when the data says so — not at contract renewal.
Can you guarantee a number of meetings?
No. The agencies that do hit the number with garbage intros — "I only took the call to get them to stop calling me." We'd rather tell you what the market is actually saying.
What if I want to bring this in-house later?
Take it. We'll hand over the playbook, the list-building process, the call recordings, the scripts. We'd rather lose you to your own systems than lock you in.
Do you do email and LinkedIn?
No. Cold calling is the core motion — that's where we're best. Email follow-ups happen naturally after a conversation (recap, brief, scheduling), but we don't run email or LinkedIn sequences.
Get in touch
Let's talk for 20 minutes.
Grab a time, or send a note first.