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Cold calling as a service · real conversations, booked meetings

Better conversations
book better meetings.

The right list. A senior practitioner on the phone. Every conversation in your portal, same day.

Founder-led B2B · single proven offer · $25K–$100K+ ACV · 5–20 people

Most agencies count dials. They force meetings, burn your market, and hide the recordings. We win when the conversation lands — so all we care about is what the prospect heard.

The voice on the phone is your brand. That's why a senior practitioner makes every call. Even the people who don't book walk away thinking well of you.

First meeting in week one. And because every call compounds, six months later the "not nows" still pick up.

Script's wrong? We change it that week. Not at renewal.

There's us, and there's them.

Dial shops

  • Count dials per day
  • Force meetings to hit a quota
  • Burn your market in month one
  • Keep the recordings to themselves
  • Email you a deck once a month

Coda

  • Count conversations that landed
  • Book the meetings that close
  • Warm the market — "not nows" compound
  • Share every recording, same day
  • Give you a live portal + a map of your market

Why Coda

$0
Overhead. No management, training, or tools to pay for — I bring the whole stack.
100%
Your brand on the line. Every call is made by a senior practitioner — never an offshore SDR reading a script.
Week 1
First conversations land — not three quarters of SDR hiring later.
Same day
Every call recorded, transcribed, and in your portal.

Recent pilot

A $2,000 pilot. A $70,000 opportunity.

One week. Twelve real conversations, every one recorded and shared. One warm intro became a $70K opportunity within thirty days.

How it works

Four steps, no mystery.

  1. A 90-minute deep dive. Your product, your buyer, your message.
  2. We build the list. You approve it. Validated before a single dial. Yours to keep, either way.
  3. We get on the phones. Every call recorded, transcribed, in your portal the same day.
  4. Weekly iteration. The pitch tunes off real conversations, and your account map fills in — who's in, who's on the fence, who to re-engage.

Your data

Your market, your data, your system.

We dial inside your CRM, so every contact, recording, and note lives in your account, not ours. No exports to a black box, no quietly feeding your pipeline into some random AI tool.

  • Official, read-only connectors only. We work inside the tools you already own, never personal accounts or side channels.
  • Nothing hidden. Every call is recorded, transcribed, and in your portal the same day. The transparency is the whole point.
  • No lock-in. The list, the recordings, the scripts, the playbook are yours to keep and walk away with anytime.

Pricing

$200 an hour. 65¢ a contact. That's it.

No retainer. No per-conversation games. You pay $200 USD for every hour we're on the phone, plus $0.65 USD per contact if you want us to source and validate your list. You own all of it — the list, the recordings, the script.

Calling $200 USD / hr
Data & phone validation optional $0.65 USD / contact

The data line sources and verifies every number down to a verified mobile, which guarantees a 20–40% pickup rate instead of the 8–12% you get on raw data. Already have a clean list? Skip it.

Buy in blocks — two weeks at a time

Minimum 10 hours, scale up to 40.

10 hrs$2,000
20 hrs$4,000
30 hrs$6,000
40 hrs$8,000
Why hourly? So we can prove what's actually true before anyone promises an outcome. The hours show us your real connect and booking rates — and once those are solid, we can move to outcome pricing ($750 USD per qualified meeting, or a monthly retainer). Until then you pay for time and see every single call.

You need a real market for this to work: at least 2,000 of the right people, ideally 10,000+ ICP companies or job titles. The bigger the pool, the better the results.

All prices in USD. Add $0.65/contact for data & validation. Canadian clients pay the USD rate converted to CAD, rounded to the nearest $250.

Book a 20-min intro →

The math

See what the hours get you.

Pick your industry, drag your market size, choose your hours. It's a rough shape — your real numbers land in the first block — but this is the math behind every engagement.

Validated data gets you a 20% connect rate as a floor — some industries run higher or lower.

5,000 people
2,00020,000

At a 20% connect rate, 10 hours of calling gets you about

50
conversations
4–5
meetings booked

10 hrs × $200 = $2,000 USD

Add $0.65/contact if we build your list (~1,000 to start = $650). Your 5,000-person market is plenty for up to 40 hours of fresh dialing.

Book a 20-min intro about your numbers →

Who it's for

You're a fit if:

  • You're a founder or CEO at a 5–20 person B2B company (SaaS, services, or product).
  • You sell to mid-market or enterprise — deals worth $25k–$100k+. One closed deal pays for the whole engagement many times over.
  • You have a single proven offer that closes — you need to scale it, or you need real conversation data to build what's next on top of it.
  • You want pipeline (or market signal) now — not three quarters of SDR hiring later.

Not a fit

Skip us if:

  • You're pure product-led, no sales motion.
  • You sell dev tools, B2C, or anything with ACV under $10k — the math doesn't work for you, and we'll tell you that on the call.
  • Your total addressable market is under ~2,000 of the right people — there isn't enough to dial.
  • You already run 5+ SDRs/AEs and they're hitting quota.

FAQ

The questions we get a lot.

Do you actually share the call recordings?

Yes. Every dial. We dial inside Close, so every recording, transcript, and CRM record lands in your portal the same day — no spreadsheet glued on. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →

What counts as a "conversation"?

A two-way exchange of more than 60 seconds that gives us real intelligence — buyer pain, current solution, timing, budget signals. Voicemail doesn't count. "Take me off the list" doesn't count. We track this honestly because it's how we prove the pilot is working and earn the move to outcomes.

Do you offer a pilot?

Yes — every engagement starts hourly. The minimum is a 10-hour block ($2,000 USD), and you scale up to 40 hours in 10-hour blocks, two weeks at a time. Bring your own clean, validated list and that's the whole bill; if you want us to source or validate it, add data & phone validation at $0.65 USD/contact (~1,000 contacts to start ≈ $650). Every call is recorded and in your portal the same day, and you own the list, the recordings, and the script at the end.

We bill on time, not a meeting count, on purpose — the whole point of going hourly is to find out what we can actually guarantee for your market before anyone promises a number. The hours show us your real connect and booking rates. Once those are solid, we can move to outcome pricing — $750 USD per qualified meeting held, or a $5,000 USD/month retainer. Until then you pay for time and see every call.

What's the data & phone validation add-on?

It's $0.65 USD per contact, and it's optional. If you bring a list that's already clean and validated, skip it. If you don't have a list — or you're not sure your numbers are any good — we source it and run a full process down to a verified mobile for every contact before we dial. That's what guarantees a 20–40% pickup rate instead of the 8–12% you get dialing raw data, so you get more conversations per hour and reach outcomes faster. We usually suggest starting with ~1,000 contacts (≈ $650). For this to work you need a real market — at least 2,000 of the right people, ideally 10,000+ ICP companies or job titles. The validated list is yours to keep.

How is this different from a typical SDR agency?

Most agencies sell volume — dials per day, emails per week — and treat their script as IP. We sell conversation quality, share every call, and once it's proven we bill on meetings booked, not dials. Smaller list. Senior caller. Live portal with every recording. Script pivots in real-time when the data says so — not at contract renewal.

What does an SDR actually cost vs this?

An in-house SDR isn't $60k — once you count employer burden, recruiting, tools, ramp loss, and management time, year one lands around $108k, with a 35% chance they quit inside 12 months. Coda starts at a $2,000 USD 10-hour block (with your own validated list), or about $2,650 USD for a full-service start (the same 10 hours plus ~1,000 sourced & verified contacts at $0.65 USD each), and scales to a $5,000 USD+/month outcome model only once it's proven — first conversations land within a week, and there's no rep churn to absorb. Run your own numbers →

Can you guarantee a number of meetings?

In the hourly phase, no — those hours exist to find what actually works, honestly, and we bill the time, not a number. But once we prove a 10% conversation-to-meeting rate, you move to outcomes: $750 USD per qualified meeting, and you only pay for meetings that actually hold with the right person. No-shows and wrong-fits are replaced, not billed. We won't guarantee meetings we haven't proven we can book — that's how we avoid the garbage-intro game other agencies play to hit a number.

What if I want to bring this in-house later?

Take it. We'll hand over the playbook, the list-building process, the call recordings, the scripts. We'd rather lose you to your own systems than lock you in. Same goes for the stack we run — Close, FullEnrich, ConnectRate.ai, Claude. No proprietary lock-in.

Do you do email and LinkedIn?

No. Cold calling is the core motion — that's where we're best. Email follow-ups happen naturally after a conversation (recap, brief, scheduling), but we don't run email or LinkedIn sequences.

Free, no catch

Steal the cold-call script we use.

It's a Claude skill. Tell it what you sell and who you call, and it writes you a ready-to-dial script: the opener, the one qualifying question, the pitch, the objections you'll actually hear, and a two-slot ask. The same framework that books our meetings.

Download the skill

Yours instantly, no email needed. Drop it in ~/.claude/skills/cold-call-script/SKILL.md and run /cold-call-script in Claude Code.

Let's talk for 20 minutes.

Bring your offer. We'll tell you straight.

Prefer email? corey@codaoutbound.com