Most agencies count dials. They force meetings, burn your market, and hide the recordings. We get paid for conversations — so all we care about is what the prospect heard.
The voice on the phone is your brand. That's why a senior practitioner makes every call. Even the people who don't book walk away thinking well of you.
First meeting in week one. And because every call compounds, six months later the "not nows" still pick up.
Script's wrong? We change it that week. Not at renewal.