Do you actually share the call recordings?
Yes. Every dial. We dial inside Close, so every recording, transcript, and CRM record lands in your portal the same day -- no spreadsheet glued on. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →
What counts as a "conversation"?
A two-way exchange of more than 60 seconds that gives us real intelligence -- buyer pain, current solution, timing, budget signals. Voicemail doesn't count. "Take me off the list" doesn't count. We track this honestly because it's how we prove the pilot is working and earn the move to outcomes.
Do you offer a pilot?
Yes -- and it's the only way in. The pilot is a flat 10 hours over 2 weeks ($2,000): one specific buyer, one specific script, one market we agree on up front (say, founders at 50 to 100 person companies). List-building and validation included, no add-on charges. Every call is recorded and in your portal the same day, and you own the list, the recordings, and the script at the end.
Ten hours is enough to know whether that market responds. At the end we read the data together and decide: keep going with a sharper script, test a different market, or move to the outcome model. We don't scale on a hunch.
What happens after the pilot?
If the market proves out, we move to the outcome model: $750 per qualified meeting held, in batches of ten ($7,500) -- nothing else billed, no hourly rate, no data line. You only pay for meetings that actually happen with the right person; no-shows and wrong-fits are replaced, not billed. Hit the ten within the month and you decide: scale up, or stop. No lock-in, and no retainer to cancel.
How is this different from a typical SDR agency?
Most agencies sell volume -- dials per day, emails per week -- and treat their script as IP. We run one 10-hour test to prove your market is real, share every call, and once it's proven we bill purely on meetings held, not dials or hours. Smaller list. A real person on the phone, not an offshore SDR. Live portal with every recording. Script pivots in real-time when the data says so -- not at contract renewal.
What does an SDR actually cost vs this?
An in-house SDR isn't $60k -- once you count employer burden, recruiting, tools, ramp loss, and management time, year one lands around $108k, with a 35% chance they quit inside 12 months. Coda's pilot is a flat $2,000 (10 hours, list included) to prove your market, then you only pay $750 per qualified meeting -- no rep to hire, no ramp, no churn. Run your own numbers →
Can you guarantee a number of meetings?
Not in the 10-hour pilot -- that's the test, and its whole job is to tell us honestly whether your market responds before anyone promises a number. But once it proves out, the outcome model is $750 per qualified meeting held, in batches of ten, and you only pay for meetings that actually hold with the right person. No-shows and wrong-fits are replaced, not billed. We won't promise meetings we haven't proven we can book -- that's how we avoid the garbage-intro game other agencies play to hit a number.
What if I want to bring this in-house later?
Take it. We'll hand over the playbook, the list-building process, the call recordings, the scripts. We'd rather lose you to your own systems than lock you in. Same goes for the stack we run -- Close, Prospeo, Trestle, Claude. No proprietary lock-in.
Do you do email and LinkedIn?
No. Cold calling is the core motion -- that's where we're best. Email follow-ups happen naturally after a conversation (recap, brief, scheduling), but we don't run email or LinkedIn sequences.