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Cold calling as a service · pay per conversation, never per dial

Better conversations
book better meetings.

The right list. A senior practitioner on the phone. Every conversation in your portal, same day.

Founder-led B2B · single proven offer · $25K–$100K+ ACV · 5–20 people

Most agencies count dials. They force meetings, burn your market, and hide the recordings. We get paid for conversations — so all we care about is what the prospect heard.

The voice on the phone is your brand. That's why a senior practitioner makes every call. Even the people who don't book walk away thinking well of you.

First meeting in week one. And because every call compounds, six months later the "not nows" still pick up.

Script's wrong? We change it that week. Not at renewal.

There's us, and there's them.

Dial shops

  • Count dials per day
  • Force meetings to hit a quota
  • Burn your market in month one
  • Keep the recordings to themselves
  • Email you a deck once a month

Coda

  • Count conversations that landed
  • Book the meetings that close
  • Warm the market — "not nows" compound
  • Share every recording, same day
  • Give you a live portal + a map of your market

Why Coda

$0
Overhead. No management, training, or tools to pay for — I bring the whole stack.
100%
Qualified conversations. You only pay for a decision-maker, two-way, 60+ seconds — never dials or lists.
Week 1
First conversations land — not three quarters of SDR hiring later.
Same day
Every call recorded, transcribed, and in your portal.

Recent pilot

A $2,500 pilot. A $70,000 opportunity.

One week. Twelve real conversations, every one recorded and shared. One warm intro became a $70K opportunity within thirty days.

How it works

Four steps, no mystery.

  1. A 90-minute deep dive. Your product, your buyer, your message.
  2. We build the list. You approve it. Validated before a single dial. Yours to keep, either way.
  3. We get on the phones. Every call recorded, transcribed, in your portal the same day.
  4. Weekly iteration. The pitch tunes off real conversations, and your account map fills in — who's in, who's on the fence, who to re-engage.

Pricing

Start with a pilot. Scale into a retainer.

Start here — the pilot
$2,500 for 35 conversations

35 real conversations — decision-makers only, two-way, 60+ seconds. I find the prospects, build the script and ICP, and run it. Bad data and short calls don't count. By the end we know if cold calling works for your market — and the script that makes it land. The list is included — yours to keep.

  • Every conversation recorded and transcribed
  • Live portal, same day
  • I build the list and the script
  • ~10% of conversations book a meeting
  • Never billed for time · no commissions
Once it's proven — the retainer

$7,500/month · 10 meetings guaranteed. Only after a pilot proves the numbers. Meetings roll over month to month — a slow month carries forward and we keep working until they land. Nobody goes to a retainer until the pilot proves it works.

Book a 20-min intro →

Want the math first? Run your numbers in the calculator →

Who it's for

You're a fit if:

  • You're a founder or CEO at a 5–20 person B2B company (SaaS, services, or product).
  • You sell to mid-market or enterprise — deals worth $25k–$100k+. One closed deal pays for the whole engagement many times over.
  • You have a single proven offer that closes — you need to scale it, or you need real conversation data to build what's next on top of it.
  • You want pipeline (or market signal) now — not three quarters of SDR hiring later.

Not a fit

Skip us if:

  • You're pure product-led, no sales motion.
  • You sell dev tools, B2C, or anything with ACV under $10k — the math doesn't work for you, and we'll tell you that on the call.
  • You already run 5+ SDRs/AEs and they're hitting quota.

FAQ

The questions we get a lot.

Do you actually share the call recordings?

Yes. Every dial. We dial inside Close, so every recording, transcript, and CRM record lands in your portal the same day — no spreadsheet glued on. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →

What counts as a "conversation"?

A two-way exchange of more than 60 seconds that gives us real intelligence — buyer pain, current solution, timing, budget signals. Voicemail doesn't count. "Take me off the list" doesn't count. We track this honestly because billing depends on it.

Do you offer a pilot?

Yes — everyone starts with a 35-conversation pilot at $2,500. It proves two things: whether cold calling is viable for your market, and the script + ICP that make it land — with every call recorded in your portal.

If the data says cold calling isn't right for your market, we'll tell you — and you walk away owning the list and every recording. If it's working, we scale into a retainer: $7,500/month with 10 meetings guaranteed (they roll over if a month runs short). Nobody moves to a retainer until a pilot proves the numbers — that's how we can guarantee meetings honestly.

How is this different from a typical SDR agency?

Most agencies sell volume — dials per day, emails per week — and treat their script as IP. We sell conversation quality, share every call, and bill by the conversation. Smaller list. Senior caller. Live portal with every recording. Script pivots in real-time when the data says so — not at contract renewal.

What does an SDR actually cost vs this?

An in-house SDR isn't $60k — once you count employer burden, recruiting, tools, ramp loss, and management time, year one lands around $108k, with a 35% chance they quit inside 12 months. A typical year with Coda runs $30–50k, first conversations land within a week, and there's no rep churn to absorb. Run your own numbers →

Can you guarantee a number of meetings?

In the pilot, no — the pilot exists to find what actually works, honestly. But once we've proven the numbers, the retainer guarantees 10 meetings a month, and they roll over if a month runs short. We won't guarantee meetings we haven't proven we can book — that's how we avoid the garbage-intro game other agencies play to hit a number.

What if I want to bring this in-house later?

Take it. We'll hand over the playbook, the list-building process, the call recordings, the scripts. We'd rather lose you to your own systems than lock you in. Same goes for the stack we run — Close, FullEnrich, ConnectRate.ai, Claude. No proprietary lock-in.

Do you do email and LinkedIn?

No. Cold calling is the core motion — that's where we're best. Email follow-ups happen naturally after a conversation (recap, brief, scheduling), but we don't run email or LinkedIn sequences.

Let's talk for 20 minutes.

Bring your offer. We'll tell you straight.

Prefer email? corey@codaoutbound.com