Cold calling as a service · find what works, then scale it

We find what your market wants.
Then we turn it into revenue.

Real conversations with real buyers until we know exactly what moves them -- then we scale only what's proven to work.

Founder-led B2B · single proven offer · $25K–$100K+ ACV · 5–20 people

The scoreboard

Every engagement is managed to numbers.

10%+
of real conversations turn into booked meetings
50%+
of booked meetings hold, with the right person
Week 1
first real conversations land, not months in
Same day
every recording, transcript, and status in your portal

Above the bar, we scale what's working. Below it, we pivot the list and the script -- fast.

Most agencies sell you dials and hope something sticks. We're not trying to prove cold calling works in general -- we're finding out exactly what your market responds to, then turning that into pipeline you can count on.

The voice on the phone is your brand. Every call is made with intent. Even the people who don't book walk away thinking well of you.

We don't scale on a hunch. We prove a real conversation-to-meeting rate first -- then we only pay ourselves, and charge you, on results.

Script's wrong? We change it that week. Not at renewal.

There's us, and there's them.

Dial shops

  • Count dials per day
  • Force meetings to hit a quota
  • Burn your market in month one
  • Keep the recordings to themselves
  • Email you a deck once a month

Coda

  • Count conversations that landed
  • Book the meetings that close
  • Warm the market -- "not nows" compound
  • Share every recording, same day
  • Give you a live portal + a map of your market

Why Coda

$0
Overhead. No management, training, or tools to pay for -- I bring the whole stack.
100%
Your brand on the line. Every call is made by someone who's actually good at this -- never an offshore SDR reading a script.
Week 1
First conversations land -- not three quarters of SDR hiring later.
Same day
Every call recorded, transcribed, and in your portal.

Recent pilot

A $2,000 pilot. A $70,000 opportunity.

One week. Twelve real conversations, every one recorded and shared. One warm intro became a $70K opportunity within thirty days.

How it works

Four steps, no mystery.

01

A 90-minute deep dive.

Your product, your buyer, your message. We leave with a campaign brief we both signed off on -- one buyer, one problem, one script.

02

We build the list. You approve it.

Every name validated -- phone scored, LinkedIn matched, email verified -- before a single dial. The list is yours to keep, either way.

03

We get on the phones.

A real person, calling in your name. Every call recorded, transcribed, and in your portal the same day -- listen to any of them, any time.

04

Weekly iteration.

The pitch tunes off real conversations, and your account map fills in -- who's in, who's on the fence, who to re-engage and when. That map is yours.

Your data

Your market, your data, your system.

We dial inside your CRM, so every contact, recording, and note lives in your account, not ours. No exports to a black box, no quietly feeding your pipeline into some random AI tool.

  • Official, read-only connectors only. We work inside the tools you already own, never personal accounts or side channels.
  • Nothing hidden. Every call is recorded, transcribed, and in your portal the same day. The transparency is the whole point.
  • No lock-in. The list, the recordings, the scripts, the playbook are yours to keep and walk away with anytime.

Pricing

A one-month Sprint. Or a three-month Engagement.

Two ways in. Have an event, a launch, or a moment you need to go all-out for? Run the Sprint. Want a machine that compounds? The Engagement starts with a two-week pilot, so you never commit blind.

One month -- max output

The Sprint

Best for events, sign-up pushes, and limited free demos -- a moment with a date on it

One month, Monday to Friday, paid up front. Every channel running hard at once.

  • Two volume tiers -- up to 5,000 or up to 25,000 targeted sends on dedicated pre-warmed infrastructure, so your domain never sends a cold email
  • We call the people who open, click, and reply -- warmest first, a real person on the phone
  • Text nurture on every warm conversation
  • We guarantee the volume, not the outcome -- and we put everything behind it
  • End-of-sprint readout: what hit, what to scale

Standard -- up to 5,000 emails sent in the month

Heavy -- up to 25,000 emails sent, on pre-warmed domains ready day one

Optional LinkedIn outreach -- 15 connects + messages a day from your founder's own account, run on Sales Navigator

Contact for more info →

You need a real market for this to work: at least 2,000 of the right people, ideally 10,000+ ICP companies or job titles. The bigger the pool, the better the results.

Book a 20-min intro →

The math

What is a qualified meeting worth to you?

The pilot is the first two weeks of your engagement -- a small, flat fee we scope on the call. Here's what the meetings on the other side are worth, using your numbers.

Every meeting is a real conversation with the right decision-maker. No-shows and wrong-fits are replaced, not counted.

$50,000
$25K$250K

10 qualified meetings, held with the right person, opens

$500,000
in pipeline, at your deal size

Close just 1 in 5 and that's $100,000 in new revenue -- against a small two-week pilot to prove the market first.

Book a 20-min intro about your numbers →

Who it's for

You're a fit if:

  • You're a founder or CEO at a 5–20 person B2B company (SaaS, services, or product).
  • You sell to mid-market or enterprise -- deals worth $25k–$100k+. One closed deal pays for the whole engagement many times over.
  • You have a single proven offer that closes -- you need to scale it, or you need real conversation data to build what's next on top of it.
  • You want pipeline (or market signal) now -- not three quarters of SDR hiring later.

Not a fit

Skip us if:

  • You're pure product-led, no sales motion.
  • You sell dev tools, B2C, or anything with ACV under $10k -- the math doesn't work for you, and we'll tell you that on the call.
  • Your total addressable market is under ~2,000 of the right people -- there isn't enough to dial.
  • You already run 5+ SDRs/AEs and they're hitting quota.

FAQ

The questions we get a lot.

Do you actually share the call recordings?

Yes. Every dial. We dial inside Close, so every recording, transcript, and CRM record lands in your portal the same day -- no spreadsheet glued on. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →

What counts as a "conversation"?

A two-way exchange of more than 60 seconds that gives us real intelligence -- buyer pain, current solution, timing, budget signals. Voicemail doesn't count. "Take me off the list" doesn't count. We track this honestly because it's how we prove the pilot is working and earn the engagement.

Do you offer a pilot?

Yes -- it's how every engagement starts. The pilot is the first two weeks of your engagement, one small flat fee: one specific buyer, one specific script, one market we agree on up front (say, founders at 50 to 100 person companies). List-building and validation included, no add-on charges. Every call is recorded and in your portal the same day, and you own the list, the recordings, and the script at the end.

Two weeks is enough to know whether that market responds. At the checkpoint we read the scoreboard together: 10%+ of real conversations turning into meetings and 50%+ of booked meetings holding means the market is real -- the rest of month one kicks in and we scale. Below the bar, we pivot the list and script first, and if it still doesn't move, we stop. You're never in deep before the data says go.

What happens after the pilot?

If the scoreboard says go, the rest of month one kicks in and months two and three run at the same monthly rate -- the pilot was the first slice, not a separate fee. Cold calling plus managed email infrastructure and nurture, every meeting included with never a per-meeting charge, every call recorded in your portal, and a standing debrief cadence. No-shows and wrong-fits are replaced, not counted. Three months is enough time to find what works, scale it, and let the intelligence compound into a go-to-market asset your competitors can't copy.

How is this different from a typical SDR agency?

Most agencies sell volume -- dials per day, emails per week -- and treat their script as IP. We run a two-week pilot to prove your market is real, share every call, and only then scale the engagement -- managed to a public scoreboard (10%+ conversation-to-meeting, 50%+ hold rate), not dials or hours. A real person on the phone, not an offshore SDR. Live portal with every recording. Script pivots in real time when the data says so -- not at contract renewal.

What does an SDR actually cost vs this?

An in-house SDR isn't $60k -- once you count employer burden, recruiting, tools, ramp loss, and management time, year one lands around $108k, with a 35% chance they quit inside 12 months. Coda starts with a flat two-week pilot (list included) to prove your market before you commit -- and it's the first slice of month one, not a separate fee. No rep to hire, no ramp, no churn. Run your own numbers →

Can you guarantee a number of meetings?

We guarantee volume, not outcomes -- and we're up front about it. The Sprint guarantees the push itself: up to 5,000 emails on the standard tier or up to 25,000 on the heavy tier with pre-warmed domains, up to 1,000 contacts called warmest-first off the engagement signals, text nurture, one full month. The Engagement is managed to the scoreboard -- 10%+ of real conversations turning into meetings held with the right person, 50%+ of booked meetings holding -- with no-shows and wrong-fits replaced, not counted. We won't promise meetings we haven't proven we can book -- that's how we avoid the garbage-intro game other agencies play to hit a number.

What if I want to bring this in-house later?

Take it. We'll hand over the playbook, the list-building process, the call recordings, the scripts. We'd rather lose you to your own systems than lock you in. Same goes for the stack we run -- Close, Prospeo, Trestle, Claude. No proprietary lock-in.

Do you do email and texting too?

Yes. Cold calling is the core motion -- that's where we're best -- and both offers run email alongside it. The Sprint sends up to 5,000 targeted emails on dedicated sending infrastructure we build for the push, so your company domain never sends a single cold email -- and the calling follows the engagement, so the people who open, click, and reply hear from a real person first. LinkedIn outreach is an add-on for either offer: 15 connects + personalized messages a day, sent from your founder's (or whoever your market already knows) own account on Sales Navigator -- buyers hear from a real person, not a brand page. The Engagement runs 20 highly targeted emails a day alongside the calling -- no spray and pray, built for tighter ICPs where every send is researched. Warm conversations also get text nurture. What we don't do is spray and pray from your domain.

Free, no catch

Steal the cold-call script we use.

It's a Claude skill. Tell it what you sell and who you call, and it writes you a ready-to-dial script: the opener, the one qualifying question, the pitch, the objections you'll actually hear, and a two-slot ask. The same framework that books our meetings.

Download the skill

Yours instantly, no email needed. Drop it in ~/.claude/skills/cold-call-script/SKILL.md and run /cold-call-script in Claude Code.

Let's talk for 20 minutes.

Bring your offer. We'll tell you straight.

Prefer email? corey@codaoutbound.com