B2B cold calling · United States & Canada · $1M+ closed for clients

We call your buyers until they're ready to buy.

Have a target list? We work it. Don't have one? We build it. Either way you get real conversations with decision makers.

Said to us, on the record

"In the last year we've spent an obnoxious amount of money on outreach. I had three calls in six months, and they were kooks."

Managing partner, executive coaching firm

"They wouldn't share the recordings. We got bullet points. Some prospects admitted they only took the call so we'd stop pestering them."

Revenue lead, manufacturing software

"There's something unteachable about cold calls. Ours are losing people in the first fifteen seconds."

Account executive, education technology

"Excel and Outlook. I follow up every three months if I haven't heard back. I know it can be scaled. I just don't know how."

Principal, security consulting

Anonymised to role and industry. Every line is from a recorded call, quoted as spoken.

Who you get

A whole team, not a freelancer.

A cold caller. 5+ years on the phone. No ramp time.

A copywriter. Your emails, scripts and follow-ups, in your company's tone of voice.

A list builder. Clay, Wiza, Prospeo. Every number validated.

A project manager. Owns your account. Checks in weekly.

Your CRM. Every call recorded, transcribed, and logged there, same day.

What you get

No games. No lock-in.

We call every day. Not in bursts.

We nurture the "not right now." Monthly, until it changes.

We only count real conversations. Decision maker, two minutes or more.

We're on Slack with you. Message us anytime. You'll hear back within 24 hours.

You can leave anytime. Month to month. No lock-in.

The machine

Five steps. Nothing hidden.

01SourcedWiza, Prospeo, Apify. Your buyers, by name.
02ValidatedEvery number and email checked before a dial.
03CalledSenior callers, every weekday. Recorded.
04NurturedEvery "not right now" worked monthly.
05BookedOn your calendar. Logged in your CRM.
72 dialsper real conversation
1 in 10book a meeting
Your volumesized to your target, not ours
Month 1not month six

Building it in-house is broken.

$108k

It's too expensive

Year one, all in, for one SDR. Not the $60k on the job post.

Month 4

It's too slow

Roughly when you learn whether your market even responds. We tell you at day 30.

35%

It's too risky

Odds they leave inside twelve months, and you start the whole thing again.

72 dials

It's too much work

What one real conversation actually costs. Almost nobody in-house sustains that.

Your outbound department

We start with a pilot. Scale if it works, iterate if it doesn't.

One pilot month tells us fast whether your market is worth working: real conversations (SQCs) with decision makers at your ideal customer, at a volume we size together on the call, not a number picked in advance. Real signal, and we scale the pod. Weak signal, and we adjust the list, the script, or the target before you spend on another month.

An SQC is a real, two-way conversation with a decision maker. Every one ends with an answer: a lead, a meeting booked on the call, or a straight no so you stop chasing them. Never a gatekeeper. Never a voicemail.

Build it in-house

  • 5 BDRs at $60k each: $300k/year
  • A manager to run them: $120k/year
  • Data, dialers, tools: $30k+/year
  • 6 months before you know if it works

$450k+ a year, and you manage it

Hire Coda

  • A senior team assembled for your target
  • List building, calling and nurture included
  • Calling in week one, no training time
  • Scale the pod up or down monthly

One invoice. One machine.

Priced on the call, not the website — the number depends on your target and volume. Also available: gift sending, priced per decision maker, and a one-time stack build if you would rather run it in-house.

The receipts.Every call recorded and logged in your CRM the same day. Listen to real calls.
The exit.1 month pilot, month to month after. Firing us is one email.

Run your numbers

What does that make you?

100
We size this together on the call, not here.500
$25,000
What a customer pays in year one.$250k
10%
Industry average: 10%. Top performers: 20%+.40%
10%
Industry average: 10%. Strong teams: 25%+.50%
100 conversations
10 meetings booked
1 closed deals
$25k new revenue, month one

Honest filter

We're not for everyone.

Work with us if

  • You sell B2B into the US or Canada.
  • Your deals are worth $25k+.
  • You already have an offer that closes.
  • You want conversations now, not after a six-month hire.

Don't if

  • You sell B2C, or outside the US and Canada.
  • Your deals are under $10k. The math doesn't work.
  • Your whole market is under 2,000 people.
  • You're shopping for the cheapest option.

FAQ

The questions we get a lot.

Do you actually share the call recordings?

Yes. Every dial. We dial inside Close, so every recording, transcript, and disposition lands straight in your CRM the same day -- no spreadsheet glued on, no separate portal to check. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →

What counts as a "conversation"?

The decision maker, on the phone, for two minutes or more. Not a gatekeeper, not a receptionist, not a voicemail, not a phone menu. If the recording doesn't show a real two-way conversation with the person who can buy, we don't count it. It takes roughly 72 dials to produce one, which is exactly why we do volume.

How does the pricing work?

Priced on the call, off what you're trying to hit. What you get for it: real conversations with decision makers, at a volume we size together based on what you're trying to hit, made by callers with 5+ years on the phone who start calling in week one. Alongside it, 20 highly targeted emails a day and 15 LinkedIn connection requests a day from your own account. List-building and validation included, no add-on charges.

What the number comes to depends on what you're trying to hit and when. A founder who wants steady pipeline needs one caller. A company that needs a revenue number by a fixed date may need five. We work it backwards from your target and quote the crew it actually takes, rather than selling you a package and hoping it fits.

Month to month. No three-month commitment, no auto-renewal you have to fight your way out of. At the end of the month you decide again, and so do we.

Why do you price on hours instead of meetings?

Because hours are the part we control. Whether your market picks up, whether they're in-cycle, whether the pain is real this quarter -- that belongs to the market, the list, and the phone data, not to us. Charging you for something we don't control means one of two things: we pad the number, or we pressure people into meetings that were never real. Both make your brand worse.

So we sell you the work: who's making the calls, how many hours, and full access to every single one. That's an honest trade.

What happens at the end of the month?

You get a straight answer. We sit down with a month of real conversations -- what buyers said, what they pushed back on, who's in-cycle and who's two quarters out -- and I tell you whether this is worth another month. Including when the answer is no.

That's the actual product. Most agencies will never tell you to stop, because the retainer is the point. One honest month costs you a month. Twelve months of someone who won't tell you the truth costs a great deal more than that.

How is this different from a typical SDR agency?

Most agencies sell you a meeting count they can't control, then hit it with garbage intros. We sell you hours we can control, show you every call the same day, and hand you a verdict at the end of the month. A real person on the phone, not an offshore SDR reading a script. Script pivots in real time when the data says so, not at contract renewal. And if you decide you'd rather run it yourself, we'll sell you the whole system instead of pretending it's proprietary.

What does an SDR actually cost vs this?

An in-house SDR isn't $60k -- once you count employer burden, recruiting, tools, ramp loss, and management time, year one lands around $108k, with a 35% chance they quit inside 12 months. And you don't find out whether your market responds until month four. A month with us costs a fraction of that, starts this week, and tells you the answer in thirty days. See if we're a fit →

Can you guarantee a number of meetings?

Not meetings, no -- and anyone who does is either padding the definition or about to spam your market to hit it. We don't quote a fixed conversation count either, up front -- the volume we run at is something we figure out together on the call, based on what you're actually trying to hit. What you get regardless is real conversations with decision makers, made by someone who's genuinely good at this, with every call recorded and logged straight into your CRM the same day. Meetings happen when the conversation earns one. We don't push for a meeting that doesn't need to be pushed for -- that's how you get a calendar full of no-shows and a market that stops taking your calls.

What exactly do I get with The Setup?

The system, not the service. We document the whole thing and hand it to you: the stack and how it's wired, the list-building and data-validation process end to end, the scripts and openers, the objection handling, the CRM build with dispositions and statuses that actually mean something. It's the same setup we run for the clients who pay us to do it for them.

What it doesn't include is us. You hire the caller, you manage them, you run the days. No hand-holding, no check-ins, no support retainer. If you've got a tech-savvy person and someone willing to pick up the phone, that's all you need. It costs less than a month of us running it, and you keep it forever.

What if I want to bring this in-house later?

Take it -- that's literally a product now. Everything we build during a month is yours anyway: the list, the recordings, the scripts, the account map. If you want the full build documented so your own team can run it, that's The Setup. We'd rather lose you to your own systems than lock you in. Same goes for the stack -- Close, Prospeo, Trestle, Claude. Nothing proprietary, nothing you can't buy yourself.

Do you do email and LinkedIn too?

Yes, and they're included in the month, not an add-on. Cold calling is the core motion -- that's where we're best -- and alongside it we run 20 highly targeted emails a day (no spray and pray, every send researched, sent from infrastructure we build so your company domain never sends a cold email) and 15 LinkedIn connection requests a day from your own account, so buyers hear from a real person rather than a brand page. Warm conversations also get text nurture where we're able to. What we don't do is blast your domain and call it outbound.

Seven questions, sixty seconds.

Bring your offer. We'll tell you straight, either way. Fit, and you get my calendar at the end.

Not ready to book? Tell us what you need.

We reply the same day. No sequence, no drip.

Prefer email? corey@codaoutbound.com