Cold calling as a service · pay per conversation, never per dial

Better conversations
book better meetings.

The right list. A senior practitioner on the phone. Every conversation in your portal, same day.

Book a 20-min intro or listen to actual calls →

Founder-led B2B · single proven offer · $25K–$100K+ ACV · 5–20 people

Most agencies count dials. They force meetings, burn your market, and hide the recordings. We get paid for conversations — so all we care about is what the prospect heard.

The voice on the phone is your brand. That's why a senior practitioner makes every call. Even the people who don't book walk away thinking well of you.

First meeting in week one. And because every call compounds, six months later the "not nows" still pick up.

Script's wrong? We change it that week. Not at renewal.

There's us, and there's them.

Dial shops

Count dials per day
Force meetings to hit a quota
Burn your market in month one
Keep the recordings to themselves
Email you a deck once a month

Coda

Count conversations that landed
Book the meetings that close
Warm the market — "not nows" compound
Share every recording, same day
Give you a live portal + a map of your market

Why Coda

Overhead. No management, training, or tools to pay for — I bring the whole stack.

100%

Qualified conversations. You only pay for a decision-maker, two-way, 60+ seconds — never dials or lists.

Week 1

First conversations land — not three quarters of SDR hiring later.

Same day

Every call recorded, transcribed, and in your portal.

Recent pilot

A $1,875 pilot. A $70,000 opportunity.

One week. Twelve real conversations, every one recorded and shared. One warm intro became a $70K opportunity within thirty days.

Listen to actual calls →

How it works

Four steps, no mystery.

A 90-minute deep dive. Your product, your buyer, your message.
We build the list. You approve it. Validated before a single dial. Yours to keep, either way.
We get on the phones. Every call recorded, transcribed, in your portal the same day.
Weekly iteration. The pitch tunes off real conversations, and your account map fills in — who's in, who's on the fence, who to re-engage.

Pricing

Start with a pilot. Scale on results.

Step 1 · the pilot

$1,875 for 25 conversations

25 real conversations — decision-makers only, two-way, 60+ seconds. I find the prospects, build the script and ICP, and run it. Bad data and short calls don't count. The pilot is the proving ground — by the end we know if cold calling works for your market and the message that lands. The list is included, yours to keep.

$75 per conversation — all 25 recorded and transcribed
Live portal, same day
I build the list and the script
Never billed for time · no commissions

We only scale once a pilot proves it. The bar is an 8 to 12% meeting-book rate. Hit it and we move to the meeting blocks below. Miss it and we run a second pilot on a tighter job title — proving ground, not a commitment. You never buy a block until the numbers are real.

Step 2 · scale on held meetings

Now you buy a block of guaranteed meetings, and only pay for the ones that actually hold with the right person. Not dials, not soft intros, not noise.

4 meetings $1,000 each $4,000

8 meetings $750 each $6,000

12 meetings $650 each $7,800

Every meeting is guaranteed to hold with the right person — no-shows and wrong-fits are replaced, never billed. All prices in USD.

Book a 20-min intro →

Want the math first? Run your numbers in the calculator →

Who it's for

You're a fit if:

You're a founder or CEO at a 5–20 person B2B company (SaaS, services, or product).
You sell to mid-market or enterprise — deals worth $25k–$100k+. One closed deal pays for the whole engagement many times over.
You have a single proven offer that closes — you need to scale it, or you need real conversation data to build what's next on top of it.
You want pipeline (or market signal) now — not three quarters of SDR hiring later.

Not a fit

Skip us if:

You're pure product-led, no sales motion.
You sell dev tools, B2C, or anything with ACV under $10k — the math doesn't work for you, and we'll tell you that on the call.
You already run 5+ SDRs/AEs and they're hitting quota.

FAQ

The questions we get a lot.

Do you actually share the call recordings?

Yes. Every dial. We dial inside Close, so every recording, transcript, and CRM record lands in your portal the same day — no spreadsheet glued on. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →

What counts as a "conversation"?

A two-way exchange of more than 60 seconds that gives us real intelligence — buyer pain, current solution, timing, budget signals. Voicemail doesn't count. "Take me off the list" doesn't count. We track this honestly because billing depends on it.

Do you offer a pilot?

Yes — everyone starts with a 25-conversation pilot at $1,875 ($75 a conversation). It proves two things: whether cold calling is viable for your market, and the script + ICP that make it land — with every call recorded in your portal.

If the data says cold calling isn't right for your market, we'll tell you — and you walk away owning the list and every recording. If it's working, we scale on blocks of guaranteed meetings: from $4,000 for 4, $6,000 for 8, $7,800 for 12 — the per-meeting rate drops as the block grows, and you only pay for meetings that actually hold. Nobody buys a block until a pilot proves an 8 to 12% book rate — that's how we can price on outcomes honestly.

How is this different from a typical SDR agency?

Most agencies sell volume — dials per day, emails per week — and treat their script as IP. We sell conversation quality, share every call, and bill by the conversation. Smaller list. Senior caller. Live portal with every recording. Script pivots in real-time when the data says so — not at contract renewal.

What does an SDR actually cost vs this?

An in-house SDR isn't $60k — once you count employer burden, recruiting, tools, ramp loss, and management time, year one lands around $108k, with a 35% chance they quit inside 12 months. A typical year with Coda runs $30–50k, first conversations land within a week, and there's no rep churn to absorb. Run your own numbers →

Can you guarantee a number of meetings?

In the pilot, no — the pilot exists to find what actually works, honestly. But once a pilot proves an 8 to 12% book rate, you pick a meeting block — 4, 8, or 12 — and only pay for meetings that actually hold with the right person. No-shows and wrong-fits are replaced, not billed. We won't guarantee meetings we haven't proven we can book — that's how we avoid the garbage-intro game other agencies play to hit a number.

What if I want to bring this in-house later?

Take it. We'll hand over the playbook, the list-building process, the call recordings, the scripts. We'd rather lose you to your own systems than lock you in. Same goes for the stack we run — Close, FullEnrich, ConnectRate.ai, Claude. No proprietary lock-in.

Do you do email and LinkedIn?

No. Cold calling is the core motion — that's where we're best. Email follow-ups happen naturally after a conversation (recap, brief, scheduling), but we don't run email or LinkedIn sequences.

Let's talk for 20 minutes.

Bring your offer. We'll tell you straight.