Pipeline without the SDR team.
Senior cold calling for B2B SaaS founders. We dial your ICP, hold real conversations, and book qualified meetings on your calendar. Pay per conversation. Every call recorded. Every transcript shared. No retainers, no minimums.
Calling for teams like
What we do
Outbound that doesn't sound like outbound.
Tight, sign-off ICP list
Built in Claude + FullEnrich, filtered by ConnectRate.ai for who's actually likely to pick up. You approve the list before a single dial.
Senior caller, recorded
Corey on the phones, with a senior backup on call. Every dial recorded in Trellus. You get the links. Listen any time.
Iterate after 5 calls
If the first five calls miss, we pivot the script that week — not next month. Real conversations beat assumptions.
The math
Run your own numbers.
Drag the slider. Funnel and cost update in real time — same math we run on our end.
Connect rate fixed at 20% (ConnectRate.ai baseline) · Conversation → meeting fixed at 10% (our conservative average)
We disqualify aggressively. We'd rather book the one meeting that turns into $12k cash than five that waste your AE's afternoon.
First-year math
An SDR isn't $60k. It's $108k all-in.
Once you count ramp, recruiting, tools, and management overhead, year-one cost lands closer to $108k. Most founders stop counting at the salary line — until month 7 when the rep is still ramping and the pipeline isn't there yet.
If you hire
One SDR, in-house
- Base salary $58,000 Median SDR base — Bridge Group 2024 survey
- Employer burden $14,500 ~25% on top: payroll tax, benefits, 401k match
- Recruiting & hiring $8,000 Job boards, agency fees, interview time
- Tools & data $5,500 Dialer, enrichment, CRM seat, data tools
- Ramp loss $12,000 3 months at ~50% productivity (industry avg)
- Manager overhead $10,000 4 hrs/week of leadership time
Excludes commission and OTE. 35% chance they quit within 12 months — Bridge Group SDR turnover data. If they do, you reset the meter.
If you call us
Coda, per conversation
- Pilot $1,250 25 conversations in week 1 — validate fit before scaling
- Continued conversations $75 each After the pilot. Scale up or down month to month
- Tools & data Included Trellus, FullEnrich, ConnectRate.ai, Claude — all on us
- Ramp loss $0 First conversations land within a week
- Manager overhead $0 We run the engagement, you review the Friday recap
- Turnover risk $0 Senior caller. No rep churn to absorb.
Assumes the pilot plus 25 conversations a month after. Cancel any month. No retainer. No minimum.
vs. ~6 months to ramp an SDR
vs. 35% industry SDR churn
The stack
The tools we run, and why.
No proprietary methodology. Same tools you could buy yourself — the work is in how we use them.
AI-assisted dialer with recordings + transcripts. Every call's a link in your Google Sheet. Listen any time.
Better phone-match rates than Apollo in our testing. We pay per contact so we're not incentivized to spray a list.
Identifies the 10% of contacts most likely to actually pick up the phone. Turns a 10% connect rate into 20–40%.
The CRM for lean teams. $49/seat/month. Run from yours, or we'll stand one up if you want off HubSpot.
List-building, qualification scoring, weekly recap summaries. Connects natively to Close so you can check pipeline without leaving the chat.
If our process works for you, take it. We'd rather lose you to your own systems than lock you in.
Pricing
Two ways to engage.
Start with the pilot to validate fit. Once it's working, the standard package is the next step. Pay per conversation either way — no retainers, no minimums.
Pilot
Validate fit in your market. We work until we hit 25 qualified conversations — could be a week, could be two. Continue or walk away after.
- 25 two-way conversations (60+ seconds, real intel)
- Every call recorded & shared via Google Sheets
- Script iteration after the first 5 calls
- Booked meetings land with a short brief
- Disqualification is part of the work
- Full debrief at the end: what worked, what didn't, what's next
Standard
After the pilot proves out. Same engagement model, higher volume, locked-in unit price. Run one package or several back-to-back.
- 100 two-way conversations (60+ seconds each)
- Every call recorded & shared, same as the pilot
- Weekly recap: what's working, what isn't, what to tune
- Booked meetings with a written brief
- Disqualification ongoing — still walking away from bad fits
- Stack multiple 100-conv packages for sustained volume
Process
Kickoff to first meeting.
-
1
90-minute deep dive
Your product, your ICP, the deals that have closed. Messaging gets nailed down.
-
2
List + angle
Built in Claude, enriched in FullEnrich, filtered by ConnectRate.ai. You sign off before any dial.
-
3
Dial
We get on the phones. Every call recorded. After day 1 you get a recap — pivot point if needed.
-
4
Weekly recap, weekly iteration
Friday recap: who we spoke to, what we heard, what's working. List and pitch tune off real conversations.
What founders say
The "quality over quantity" thing isn't a slogan.
"They sound like part of our team. Prospects can't tell the difference — and that's the whole point."
"Tried two SDR agencies before. Coda was the first one that actually understood our buyer — and the first one that let us listen to the calls."
"Quality over quantity isn't a slogan with them — it's how the Friday recap reads every single week."
Who it's for
You're a fit if:
- You're a founder or CEO at a 5–20 person B2B SaaS.
- You sell to mid-market or enterprise — ACV around $5k+.
- You're post product-market fit, pre-scaled-sales-team.
- You want pipeline now — not three quarters of SDR hiring later.
Not a fit
Skip us if:
- You're pure product-led, no sales motion.
- You sell dev tools, B2C, or anything with ACV under $2k.
- You already run 5+ SDRs/AEs and they're hitting quota.
FAQ
The questions we get a lot.
Do you actually share the call recordings?
Yes. Every dial. Recorded in Trellus, link dropped in a Google Sheet you have access to. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →
What counts as a "conversation"?
A two-way exchange of more than 60 seconds that gives us real intelligence — buyer pain, current solution, timing, budget signals. Voicemail doesn't count. "Take me off the list" doesn't count. We track this honestly because billing depends on it.
Should I start with the pilot or jump straight to the standard package?
Start with the pilot. Always. $1,250 is what it costs to find out if we can deliver in your market — your ICP, your messaging, your buyer.
If the pilot converts, the standard 100-conversation package is the obvious next step. If it doesn't, we walk away — no obligation to continue, no awkward "let's just do one more month."
How is this different from a typical SDR agency?
Most agencies sell volume — dials per day, emails per week — and treat their script as IP. We sell conversation quality, share every call, and bill by the conversation or the hour. Smaller list. Senior caller. Fewer-but-better meetings.
Can you guarantee a number of meetings?
No. The agencies that do hit the number with garbage intros — "I only took the call to get them to stop calling me." We'd rather tell you what the market is actually saying.
What if I want to bring this in-house later?
Take it. We'll hand over the playbook, the list-building process, the call recordings, the scripts. We'd rather lose you to your own systems than lock you in.
Do you do email and LinkedIn?
No. Cold calling is the core motion — that's where we're best. Email follow-ups happen naturally after a conversation (recap, brief, scheduling), but we don't run email or LinkedIn sequences.
Get in touch
Let's talk for 20 minutes.
Grab a time, or send a note first.