B2B cold calling · United States & Canada · $1M+ closed for clients

We call the companies on your list until they're ready to buy.

Coda is the outbound department for B2B companies selling into the US and Canada. You name the accounts. We put senior callers on the phone every day, nurture everyone who isn't ready yet, and hand you recorded conversations with decision makers — not leads.

B2B only · United States & Canada · $25K+ ACV · Your first recorded conversation with a decision maker inside 14 days

$0+ closed in revenue for clients
0+ dials made to date
0+ meetings set
0+ meetings held

Said to us, on the record

"In the last year we've spent an obnoxious amount of money on outreach. I had three calls in six months, and they were kooks."

Managing partner, executive coaching firm

"They wouldn't share the recordings. We got bullet points. Some prospects admitted they only took the call so we'd stop pestering them."

Revenue lead, manufacturing software

"There's something unteachable about cold calls. Ours are losing people in the first fifteen seconds."

Account executive, education technology

"Excel and Outlook. I follow up every three months if I haven't heard back. I know it can be scaled. I just don't know how."

Principal, security consulting

Anonymised to role and industry. Every line is from a recorded call, quoted as spoken.

What you get

A whole team, not a freelancer.

Who you get

A cold caller. Or callers — one per 100 conversations. 5+ years on the phone, never a junior.

A copywriter. Articulates your messaging: the emails, the scripts, the follow-ups.

A list builder. Uses GTM tools (Clay, Wiza, Prospeo, Claude) to source and validate every number.

A project manager. Owns your account and checks in with you weekly.

A portal. See everything. Every call recorded and transcribed, same day.

How we work

We call every day. Not in bursts when someone finds the time.

We nurture the "not right now." Monthly, until the timing changes.

We only count real conversations. Decision maker, two minutes or more. Never a gatekeeper, never a voicemail.

You can leave anytime. Month to month. No lock-in.

The machine

Five steps. Nothing hidden.

01SourcedWiza, Prospeo, Apify. Your buyers, by name.
02ValidatedEvery number and email checked before a dial.
03CalledSenior callers, every weekday. Recorded.
04NurturedEvery "not right now" worked monthly.
05BookedOn your calendar. In your portal.
7,200dials a month
100real conversations
10meetings booked
Month 1not month six

Building it in-house is broken.

$108k

It's too expensive

Year one, all in, for one SDR. Not the $60k on the job post.

Month 4

It's too slow

Roughly when you learn whether your market even responds. We tell you at day 30.

35%

It's too risky

Odds they leave inside twelve months, and you start the whole thing again.

72 dials

It's too much work

What one real conversation actually costs. Almost nobody in-house sustains that.

Your outbound department

How many sales qualified conversations do you want a month?

An SQC is a real, two-way conversation with a decision maker at your ideal customer. Every one ends with an answer: a lead, a meeting booked on the call, or a straight no so you stop chasing them. Never a gatekeeper. Never a voicemail.

$12,500/month

$125 per conversation · 1 senior caller dedicated to your pod

$25,000
What a customer pays in year one.$250k
10%
Industry average: 10%. Top performers: 20%+.40%
10%
Industry average: 10%. Strong teams: 25%+.50%
100 conversations
10 meetings booked
1 closed deals
$25k new revenue, month one

Build it in-house

  • 5 BDRs at $60k each: $300k/year
  • A manager to run them: $120k/year
  • Data, dialers, tools: $30k+/year
  • 6 months of ramp before signal

$450k+ a year, and you manage it

Hire Coda

  • A senior team assembled for your target
  • List building, calling and nurture included
  • Live in week one, zero ramp
  • Scale the pod up or down monthly

One invoice. One machine.

Also available: gift sending, priced per decision maker, and a one-time stack build if you would rather run it in-house. Both quoted on the call.

The guarantee.100 SQCs a month. That's the deal, in writing.
The receipts.Every call recorded in your portal the same day. Listen to real calls.
The exit.1 month pilot, month to month after. Firing us is one email.

Honest filter

We're not for everyone.

Work with us if

  • You sell B2B into the US or Canada.
  • Your deals are worth $25k+.
  • You already have an offer that closes.
  • You want pipeline now, not after a six-month hire.

Don't if

  • You sell B2C, or outside the US and Canada.
  • Your deals are under $10k. The math doesn't work.
  • Your whole market is under 2,000 people.
  • You're shopping for the cheapest option.

FAQ

The questions we get a lot.

Do you actually share the call recordings?

Yes. Every dial. We dial inside Close, so every recording, transcript, and CRM record lands in your portal the same day -- no spreadsheet glued on. The agencies that don't share calls are usually the ones whose calls embarrass them. Listen to a few of ours →

What counts as a "conversation"?

The decision maker, on the phone, for two minutes or more. Not a gatekeeper, not a receptionist, not a voicemail, not a phone menu. If the recording doesn't show a real two-way conversation with the person who can buy, we don't count it. It takes roughly 72 dials to produce one, which is exactly why we do volume.

How does the pricing work?

Priced on the call, off what you're trying to hit. What you get for it: 100 real conversations with decision makers, guaranteed, made by callers with 5+ years on the phone and zero ramp time. Alongside it, 20 highly targeted emails a day and 15 LinkedIn connection requests a day from your own account. List-building and validation included, no add-on charges.

What the number comes to depends on what you're trying to hit and when. A founder who wants steady pipeline needs one caller. A company that needs a revenue number by a fixed date may need five. We work it backwards from your target and quote the crew it actually takes, rather than selling you a package and hoping it fits.

Month to month. No three-month commitment, no auto-renewal you have to fight your way out of. At the end of the month you decide again, and so do we.

Why do you price on hours instead of meetings?

Because hours are the part we control. Whether your market picks up, whether they're in-cycle, whether the pain is real this quarter -- that belongs to the market, the list, and the phone data, not to us. Charging you for something we don't control means one of two things: we pad the number, or we pressure people into meetings that were never real. Both make your brand worse.

So we sell you the work: who's making the calls, how many hours, and full access to every single one. That's an honest trade.

What happens at the end of the month?

You get a straight answer. We sit down with a month of real conversations -- what buyers said, what they pushed back on, who's in-cycle and who's two quarters out -- and I tell you whether this is worth another month. Including when the answer is no.

That's the actual product. Most agencies will never tell you to stop, because the retainer is the point. One honest month costs you a month. Twelve months of someone who won't tell you the truth costs a great deal more than that.

How is this different from a typical SDR agency?

Most agencies sell you a meeting count they can't control, then hit it with garbage intros. We sell you hours we can control, show you every call the same day, and hand you a verdict at the end of the month. A real person on the phone, not an offshore SDR reading a script. Script pivots in real time when the data says so, not at contract renewal. And if you decide you'd rather run it yourself, we'll sell you the whole system instead of pretending it's proprietary.

What does an SDR actually cost vs this?

An in-house SDR isn't $60k -- once you count employer burden, recruiting, tools, ramp loss, and management time, year one lands around $108k, with a 35% chance they quit inside 12 months. And you don't find out whether your market responds until month four. A month with us costs a fraction of that, starts this week, and tells you the answer in thirty days. See if we're a fit →

Can you guarantee a number of meetings?

Not meetings, no -- and anyone who does is either padding the definition or about to spam your market to hit it. What we guarantee is 100 real conversations a month with decision makers, made by someone who's genuinely good at this, with every call recorded and in your portal the same day. Meetings happen when the conversation earns one. We don't push for a meeting that doesn't need to be pushed for -- that's how you get a calendar full of no-shows and a market that stops taking your calls.

What exactly do I get with The Setup?

The system, not the service. We document the whole thing and hand it to you: the stack and how it's wired, the list-building and data-validation process end to end, the scripts and openers, the objection handling, the CRM build with dispositions and statuses that actually mean something. It's the same setup we run for the clients who pay us to do it for them.

What it doesn't include is us. You hire the caller, you manage them, you run the days. No hand-holding, no check-ins, no support retainer. If you've got a tech-savvy person and someone willing to pick up the phone, that's all you need. It costs less than a month of us running it, and you keep it forever.

What if I want to bring this in-house later?

Take it -- that's literally a product now. Everything we build during a month is yours anyway: the list, the recordings, the scripts, the account map. If you want the full build documented so your own team can run it, that's The Setup. We'd rather lose you to your own systems than lock you in. Same goes for the stack -- Close, Prospeo, Trestle, Claude. Nothing proprietary, nothing you can't buy yourself.

Do you do email and LinkedIn too?

Yes, and they're included in the month, not an add-on. Cold calling is the core motion -- that's where we're best -- and alongside it we run 20 highly targeted emails a day (no spray and pray, every send researched, sent from infrastructure we build so your company domain never sends a cold email) and 15 LinkedIn connection requests a day from your own account, so buyers hear from a real person rather than a brand page. Warm conversations also get text nurture where we're able to. What we don't do is blast your domain and call it outbound.

Seven questions, sixty seconds.

Bring your offer. We'll tell you straight, either way. Fit, and you get my calendar at the end.

Not ready to book? Tell us what you need.

We reply the same day. No sequence, no drip.

Prefer email? corey@codaoutbound.com